Hello, my name is Holly and I am a baker with a passion for baking, decorating and eating (especially eating!) delicous cupcakes and treats. 

In 2008 I was working as a statistician and I started selling my cupcakes at Portobello Market in London at the weekends. A few months later I was invited to sell my cakes at the gorgeous Country Living Fair and I enjoyed it so much that I quit my job the following week. 

Holly Cupcakes was born!

In 2010 I exhibited at over 70 food and craft shows in the UK, ran cupcake decorating master-classes and started designing and producing my own range of beautifully presented cupcake decorating kits, dazzling cake glitters and edible cake decorations. It was a very busy but fabulous year! 

In 2011 I opened my trade wholesale company and started selling my lovely products to shops, bakeries and online businesses across the UK and Europe. 

In 2012 I launched my Amazon shop, Beautiful Baking, and I started selling my goodies in 5 different European countries.

In 2014 I launched my second Amazon shop, Holly Cupcakes, in the United States, Canada and Japan. I now sell over 600 products on Amazon around the world and I am constantly designing new decorations for all occasions. 

I I hope that you will enjoy using my lovely and unique cake decorations to make your cakes that look as fabulous as they taste. Thank you for your custom, I really appreciate it. 

Happy Baking! 


 Holly Cupcakes